About Us:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
Role Overview:
The SEO Specialist will be responsible for optimizing Comfrt’s SEO & GEO strategy to help scale growth and brand awareness. This role will own and execute strategy to drive organic growth across traditional search engines and emerging AI-powered discovery platforms. The SEO Specialist will own SEO Strategy while expanding our presence through AEO & GEO ensuring that our brand, products and content are discoverable across Google Search, AI search results, voice assistants and generative platforms. This role will work closely with the marketing, growth, tech & product teams to align on current & upcoming campaigns, promotions & product - aligning with the overall brand strategy.
Key Responsibilities
SEO Strategy & Execution
AEO (Answer Engine Optimization)
GEO (Generative Engine Optimization)
Measurement & Reporting
Required Qualifications:
Desired Skills & Attributes:
Platform Experience:
Why Join Comfrt?
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This role is open to remote candidates in multiple U.S. states. The salary range for this position is $70,000–$90,000 annually. Actual compensation will be determined based on factors such as years of experience, skills, certifications, and geographic location.
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